March 13, 2019

Labatt Blue Introduces New Hoppy Session Lager: Labatt Blue Citra

Bright Hop Aroma. Crisp, Clean Finish.


Buffalo, NY – A new Labatt Blue experience is unleashed with the release of Labatt Blue Citra.

Labatt Blue Citra gives beer drinkers an entirely new option by combining a hoppy flavor profile with the refreshment, quality and drinkability that one would expect from Labatt Blue.

The hoppy session lager starts with a bright hop aroma, signaling a new Labatt Blue experience. Then it gives drinkers a juicy, citrusy hop flavor before ending with a crisp and clean finish.

“We wanted to brew a hoppy beer that was also refreshing and extremely drinkable. This beer has the flavor and aroma we love from today’s IPAs while being light and drinkable enough for any occasion,” said Rob Hertenstein, brand manager for Labatt Blue. “We see Blue Citra as the perfect complement to our flagship beers Blue and Blue Light.”

Brewed with Citra and Mosaic hops and Pale Malt, Labatt Blue Citra clocks in at only 4.7 percent alcohol by volume, the same as Labatt Blue, and is line priced with the rest of the Labatt Family.

The beer took two years to develop, according to Ryan Brady, Labatt Brew House Brewmaster. “We brewed 13 different test batches before landing on this crisp, clean, hoppy profile,” Brady said. “This beer is refreshing, easy to drink and introduces an entirely new flavor profile into our brand.”

“From a fall tailgate to a summer barbecue, Labatt Blue Citra will become a go-to for Labatt Blue fans and new consumers looking for something fresh year-round,” said Hertenstein.

Labatt Blue Citra is currently available in 12-ounce, 16-ounce and 24-ounce cans.


About Labatt USA

Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue from Canada since 1951. Today, Labatt Blue is America’s top-selling Canadian beer. Labatt Blue has become the premier Canadian pilsener in the Great Lakes region and expansion markets across the United States. First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors. Labatt USA is owned by Rochester-based FIFCO USA.

Always enjoy responsibly.