November 5, 2019

Labatt Blue and Gold Ale

Labatt Brew House Releases New Beer for Buffalo Sabres’ 50th Anniversary

Sabres Alumnus Marty Biron Announces Launch for Sabres Fan Fest


Buffalo, NY – Labatt USA is celebrating its hometown team’s 50th anniversary with a special-release Labatt Blue and Gold Ale, launched by Sabres alumnus Marty Biron. The beer will be first available at the Sabres fan fest on Saturday, August 17.


“Fifty years of hometown hockey in Buffalo is something to celebrate and the best way we know how is with a Labatt beer,” said Lauren Christopher, Labatt USA public relations manager. “It was fitting that Marty Biron helped us conceive the idea to brew a special beer for the golden anniversary. We can’t wait to get Labatt Blue and Gold Ale out to the fans who cheer on the team!”


“For years, I have been a huge fan of Labatt Blue and have recently enjoyed trying all of the new beers that have come out of the Labatt Brew House,” added Marty Biron, Buffalo Sabres alumnus. “It is an honor to work with Labatt and celebrate this new brew that commemorates the history of the Sabres franchise, which has meant so much to me.”


The beer is a classic golden ale brewed with Cascade and Mosaic hops and finished with a bit of dry-hopped Cashmere hops. Slightly bitter, Blue and Gold Ale is light and refreshing with a mild berry character and an aroma of stone and tropical fruits.


Labatt Blue and Gold Ale will be available in a limited quantity, releasing Saturday, August 17 at the Sabres fan fest and on tap at the Labatt Brew House and The Draft Room.


About Labatt USA

Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue is America’s top-selling Canadian beer. With a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste, Labatt Blue has become the premier Canadian pilsener in the Great Lakes region and expansion markets across the United States.


First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors.


Always enjoy responsibly.