March 12, 2021

Genesee Spring Bock Turns 70, Brewery Celebrates with a look at its History

Happy Birthday Bock!


Rochester, NY – The Genesee Brewery is celebrating the 70th birthday of its seasonal Specialty beer: Spring Bock! This unique style has a rich history dating back to the fourteenth century. See below for some fun facts about the brew! Genesee’s Spring Bock is available now through the end of the season.

7 Bock Facts for Spring Bock’s 70th Birthday


  1. Is a Genny Classic!

Bock was Genesee’s first seasonal brew, originally released in the Brewery’s second year of existence: 1879. The recipe that you can enjoy today was brewed in 1951.

  1. Is the GOAT.

First brewed in Einbeck, Germany, the beer’s name originated from its birthplace. As Bock gained popularity throughout Germany, its pronunciation was confused with “ein bock” or “billy goat” in German.[1] To this day, Bock beer is associated with billy goats, like the Bock character you see on Genesee’s packaging.

  1. Was kept cold in caves!

Bock is a bottom fermenting lager and is stored in cold temperatures to develop its smooth, robust flavor profile. The original Genesee Bock was lagered in beer cellars carved out of the High Falls gorge, next to the Brewery campus. The cold caves kept Bock chilled through the winter months, so it was ready for a spring release.

  1. Is a Spring staple.

In 1917, the Genesee, American, Bartholomay, Flower City, and Monroe breweries of Rochester advertised jointly that they were keeping the tradition of releasing Bock only during the Easter season. Today, that tradition continues as the local breweries release Bock only in the springtime.

  1. Is a Swiss Holiday Brew.

Samichlaus is possibly the hardest Bock to get your hands on. This unique beer was created in Switzerland and named after the Swiss-German word for Santa Claus. It is brewed just once a year, on December 6 and aged for 10 months before bottling.[2]

  1. Can be frozen!

Eisbock, or “ice Bock,” is the strongest version of the Bock style. It’s brewed and then frozen, distilling the beer down for a higher ABV. There are tall tales of how this style was created accidentally when a German brewery worker left a barrel of Bock outside overnight in winter.[3]

  1. Was brewed by monks to fast.

Doppelbock, a variation of the style, is often referred to as “liquid bread.” The beer, which has an alcohol-by-volume (ABV) of 7-10% was brewed by monks in Munich to drink through fasting periods. Doppelbock provided sustenance during Lent for many monks in the 1600s and 1700s.[4]

Genesee Specialty Spring Bock is available now in 12-packs of 12-ounce cans at local retailers.


About the Genesee Brewery

Established in 1878, the Genesee Brewery, New York state’s oldest brewery, makes the classic Genesee Value line of beers, Genesee Specialty and Seagram’s Escapes. The Genesee Brewery also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies.

Genesee Value: Genesee’s Value line of beers includes Genesee Beer, Light, Black, N.A. and Ice.

Genesee Specialty: Genesee Specialty is a premium line of beer with character. The lineup includes: the Original Cream Ale, Dry-Hopped Cream Ale, the Original Honey Brown Lager Schwarzbier, Spring Bock, Ruby Red Kolsch, Oktoberfest and 12 Horse Ale.


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Stay connected with Genesee on Twitter, Instagram and Facebook: @GeneseeBrewery. 


Always drink responsibly.