Design Features Famed Hockey Announcer Mike Lange phrases, including “It’s Hockey Night in Pittsburgh”; Hockey Fans Can Scan QR Code to Win Tickets to Game
Buffalo, NY (November 28, 2022) Labatt Blue today unveiled its limited edition Pittsburgh Penguins packaging. These unique can design feature phrases made popular by famed Penguins announcer Mike Lange.
Hockey enthusiasts and fans of the brand can pick up a 30-pack of 12 oz cans of Pittsburgh Penguins themed Labatt Blue and Labatt Blue Light or 15-pack of Labatt Blue at major retail locations and convenience stores throughout Pittsburgh. Individual 24 oz cans will be available at convenience stores.
“Penguins hockey means so much to Pittsburgh and Labatt beer drinkers,” said Corey Berger, associate brand manager, Labatt. “Through this program, we connect fans to their favorite team while they’re pre-gaming or cheering from their couch.”
In addition to the cans, a QR code on the outside package directs consumers to a Labatt Team Fan page, where fans can enter for a chance to win a pair of tickets to a 2022/2023 Pittsburgh Penguins home game. Eight winners will be selected randomly.
Over the last few years, Labatt has created custom NHL cans for teams including the Buffalo Sabres, Detroit Red Wings and the Philadelphia Flyers. “The team designs are unique making these cans collectible,” said Berger.
About Labatt USA
Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue is America’s top-selling Canadian beer. With a clean, refreshing taste, good balance and slight hop aroma, Labatt Blue has become the premier Canadian pilsener in the Great Lakes region. First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors.
Always enjoy responsibly.