Michael Ware

Professional Development

Professional Development Program

Move Forward, Straight Ahead

The FIFCO USA Professional Development Program (PDP) is geared toward recent college graduates who are interested in working in a fast-paced consumer products organization with a dynamic growth trajectory.  At FIFCO USA, we are a culture-driven organization where professional development is a key focus.  As a PDP participant, you can expect a rigorous onboarding process with continuous learning and development as well as mentoring to support both personal and professional growth within the company. This program is designed to help build a foundation that will prepare you to advance in either the commercial or operational side of our business.

Following an extensive onboarding process at our commercial headquarters in Buffalo, NY, you will have the opportunity to begin making an immediate impact on the business in your first role as a field sales representative.  Participants in the program will be offered positions in specific locations across the U.S. for a period of about 2-3 years.

Following this initial assignment, future opportunities may be within the Sales organization or in other functions including:

  • Marketing
  • Supply Chain/Logistics
  • Brewery Operations
  • Finance

A successful candidate for the PDP program will be:

  • Driven to succeed
  • Self-motivated
  • Analytical
  • Passionate about building relationships
  • Talented in communicating with others
  • Geographically mobile
  • Inspired by our Triple Bottom Line philosophy


What can you expect during the selection process?

Our Talent Team visits a number of college campuses to share information about FIFCO USA and discuss this program during both the fall and spring semesters.  We will screen interested applicants during on-campus interviews and we will also conduct phone interviews with strong applicants that have reached out to us through our online application system.

Candidates who are successful during our screening process will be asked to join us in person for a full day of panel and individual interviews with senior leaders at the end of February.  Program offers are generally extended to selected individuals within 72 hours of the completed interview process.

Where can you find us?

Take a look at your school job board and see if we are coming to your city!

Upcoming vists:

Babson College, November 2018

University of North Carolina, Chapel Hill, November 2018

Florida State University, January 2019

Michigan State, January 2019

Ohio State University, February 2019

In their Own Words… read on to learn about the experiences from our amazing employees who started in FIFCO USA’s Professional Development Program:

What are you gaining from the PDP program? 

The PDP program has given me comfortability settling into my role with the company. With the excellent training program that was provided prior to starting, I gained all the necessary tools to be able to confidently accomplish goals and objectives. With any job there will always be uncertainty, but this program helped to feel prepared in my market and work to my best potential.

– Liam Comerford, PDP Class 2018

What would you tell people who are considering applying to the program?

What I would tell anyone applying for the PDP program is “GO FOR IT!” You miss 100% of the shots that you don’t take. This is NOT an opportunity that you want to let pass you by. It will truly change your life forever.

-DeUntay Bennett, PDP Class 2018

What is the best part of the PDP program (so far!)?

If I had to pick one thing that has really stood out about this program it has to be the relationships I have developed with the other hires in my class of “PDPers.” By the end of two weeks, you’re ready to go home there’s no doubt about that, but the relationships that are developed over those short two weeks are something that I will have over the course of the rest of my career. I will never forget my first national sales meeting in October a couple months after first being hired and getting my feet wet in the market and coming back to share stories with the friends I had made just a few weeks prior in Buffalo.

-Danny Thomas, PDP Class 2018

You might also be wondering…

Q:  What is FIFCO USA?  I’ve never heard of it.  Can you tell me more about the company?

A: FIFCO USA, headquartered in Rochester, New York is among the top 10 brewers in the United States. Following a triple bottom line business strategy, FIFCO USA prioritizes people, planet and profits to drive business results, reduce social and environmental footprints, create positive value in the community and engage stakeholders.

FIFCO USA’s portfolio includes:  Labatt USA in Buffalo, New York; The Genesee Brewing Company in Rochester, New York; The Magic Hat Brewing Company in Burlington, VT; Portland Brewing Company in Portland, OR; and Pyramid Brewing in Seattle, WA.

FIFCO USA also owns top flavored malt beverage brands including: Seagram’s Escapes, which has experienced nine consecutive years of growth; Seagram’s Escapes Spiked, which is the #3 new flavored malt beverage franchise in the total U.S. beer category for 2018; and Pura Still, which launches this year as the only spiked still water in the marketplace.

FIFCO USA also imports and markets the Imperial brand of beer in the U.S. Along with its own brands, FIFCO USA contract brews beer and other alcoholic beverages on behalf of other companies.  FIFCO USA promotes smart consumption of all its beverages.


Q: Where will I be located if I’m accepted into this program?

A: Geographic mobility is a must in order to be considered and to be successful in this program.  The cities we are hiring for will vary from year-to-year based on the needs of the business. While this might sound a little scary and costly, rest assured that we’ll help you get to your destination market and get settled there!


Q: Will I be paid for participating in this program?

A: Absolutely!  Everyone selected for the program will be offered a full-time field sales role that provides both a competitive base salary and bonus opportunity.  We also offer a generous benefits package that includes medical, dental & vision insurance, paid time off and ten (10) company holidays annually. As a field sales representative, you will also be eligible for car, cell phone, and home internet benefits.


Genesee brewery workers