Our Purpose and Values

Our values define who we are and how we work. We believe that it’s our responsibility to not only grow our business but to also improve the neighborhoods where we work and make a positive contribution to our environment. We do this by building relationships with people in our communities who help us understand where to focus first. This allows us to pursue ideas and projects that make a real and sustainable difference for our employees, partners and community.

Our Approach to Business

FIFCO USA embraces a Triple Bottom Line approach to business that prioritizes people, planet and profits. By connecting with our community and caring for our environment, we have an opportunity to connect with our customers and build our business.

In each of our communities, you will see us volunteering, investing and partnering with people and organizations that promote our neighborhoods, strengthen our workforce and promote and sustain the world around us. We believe that when you do the right thing, your business results follow!

Two people in the Genesee Brewhouse

FIFCO USA is part of FIFCO.

About the Company

FIFCO USA is one of the top 10 beer companies in the United States. FIFCO USA brews, packages, imports, markets and sells its brands through an independent network of wholesalers throughout the U.S.

The brand portfolio includes: the Labatt Family of beers; Genesee Brewing Co.; Seagram’s Escapes and Seagram’s Escapes Spiked; Lipton Hard Iced Tea; and Magic Hat. Additionally, FIFCO USA is the U.S. importer of Imperial from Costa Rica.

Headquartered in Rochester, New York, FIFCO USA operates the Genesee Brewery. FIFCO USA also offers full-service contract manufacturing for top alcoholic and non-alcoholic beverage companies.

Fireworks over water