Our Values

Our Values are the guiding principles of who we are and how we will act as a company with all our stakeholders and society in general. Our Values are the way we deliver our dream as a company and live our Purpose.

Shared Value

We develop “win-win” relationships with our employees and our partners. We support the communities in which we operate and are committed to being responsible consumers of environmental resources.

Imagination

We are entrepreneurs. We enthusiastically pursue creative and new ideas that will bring us success. We question the status quo and embrace change when it creates efficiency or enables innovation. We turn problems into solutions and take appropriate risks that we believe will yield positive results.

Celebration

We recognize and celebrate the success of our teams, our personal and professional development, and the balance in our lives. We are proud to be a part of this company and all it represents.

Passion to Win

We are committed to operational and market excellence. We put quality first. We are agile and flexible when making decisions. We work to improve our processes and to solve problems efficiently.

Trust

We conduct ourselves with high ethics and integrity. We treat people with respect and empower them to achieve. We deal openly and honestly with one another. We work to solve problems, rather than assign blame. Our work environment is safe, embraces diversity, and promotes effective teamwork and well-being.

About FIFCO USA

FIFCO USA includes:

• The Genesee Brewery and Genesee Brew House in Rochester, New York;
• Buffalo-based Labatt USA, which imports and markets the Labatt family of beers in the U.S.;
• Imperial, which is imported from Costa Rica; and
• Seagram’s Escapes, one of the fastest growing progressive adult beverages in the country.

FIFCO USA also contract brews dozens of beers and malt beverages for other companies.

FIFCO USA is owned by FIFCO, a global leader recognized by the World Economic Forum for its sustainability practices. FIFCO is a pioneer in adopting a Triple Bottom Line business philosophy that prioritizes financial performance, employee engagement, community involvement and environmental stewardship. Like its parent company, FIFCO USA embraces the Triple Bottom Line philosophy to grow its business and increase profitability while simultaneously making a lasting positive impact in the world.

Equal Opportunity Employer

FIFCO USA is committed to creating a diverse environment and is proud to be an equal opportunity employer. Please see our Equal Employment Opportunity (EEO) policy located here. If you would like more information about your EEO rights under the law, please click the following links:

• Equal Employment Opportunity Poster
• Equal Employment Opportunity Poster Supplement
• Pay Transparency Notice

We are committed to a policy of non-discrimination in our employment and personnel practices. Applicants are considered for all employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status or any other characteristic protected by law. If you cannot apply through our online process due to a disability and need special accommodations to the application process, please contact Human Resources at (585) 546-1030 or email hr@fifco.com.