News

Genesee Keg Tree is Lit for the Season!
December 6, 2022

ROCHESTER, N.Y. – Thousands of people braved the cold and snow to watch the lighting of the Genesee Keg Tree. Crowds gathered at the Genesee…

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NYC has the Rockefeller Tree; Rochester has the Genesee Keg Tree
December 6, 2022

Tradition Pays Homage to New York’s Oldest Brewery ROCHESTER, N.Y. — Rochester, New York’s Genesee Keg Tree lighting took place Friday…

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Labatt Blue Releases Limited Edition Philadelphia Flyers Promo Packs
November 28, 2022

Hockey Fans Can Scan QR Code to Win Tickets to Game; Pass it Forward Rebate Gives Back to Flyers Charities BUFFALO, N.Y. - L­abatt Blue…

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Labatt Blue Releases Limited Edition Pittsburgh Penguins Promo Packs
November 28, 2022

Design Features Famed Hockey Announcer Mike Lange phrases, including “It’s Hockey Night in Pittsburgh”; Hockey Fans Can Scan QR Code to Win…

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Labatt USA Signs Five-Year Agreement with Detroit Red Wings
November 1, 2022

Labatt Blue Celebrates Partnership Extension with Limited Edition Detroit Red Wings Promo Packs; Hockey Fans Can Scan QR Code to Win Tickets…

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It’s Finally Here! Big Deal Brewing by Labatt Launches in U.S.
October 12, 2022

Labatt and Barstool Sports’ Spittin’ Chiclets team up to create a crisp, golden ale beer with the hockey fan in mind BUFFALO, NY – Labatt…

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Genesee Brewers Release New Line of Limited-Edition Beers
October 4, 2022

Each Beer Will Be Hand-Selected and Developed by Brewing Team ROCHESTER, N.Y. — The Genesee brewing team is upping its game with a new line…

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Seagram’s Escapes Invests $25,000 in Florida Beach and Waterway Cleanups
July 11, 2022

Keep Florida Beautiful Partnership Aligns with Company’s Commitment to Creating Sustainable Impact Across the State ROCHESTER, N.Y. - Seagr…

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The Genesee Brewery Encourages Fans to Embrace Winter and Support Local Businesses Through
January 28, 2022

New Interactive Map Program Pairs Outdoor Activities with Local Restaurants ROCHESTER, N.Y. - The Genesee Brewery is launching #GeneSEENY…

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Labatt Supports Buffalo Goes Blue With Playoff-Inspired Donation to FeedMore WNY and Rally-Call for Fans to Join!
January 28, 2022

BUFFALO, N.Y. - In recognition of the best fan base in football, Labatt Blue Light will support the Buffalo Bills playoff run with a $10,000…

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