News

ROCHESTER, N.Y. – Thousands of people braved the cold and snow to watch the lighting of the Genesee Keg Tree. Crowds gathered at the Genesee…

Tradition Pays Homage to New York’s Oldest Brewery ROCHESTER, N.Y. — Rochester, New York’s Genesee Keg Tree lighting took place Friday…

Design Features Famed Hockey Announcer Mike Lange phrases, including “It’s Hockey Night in Pittsburgh”; Hockey Fans Can Scan QR Code to Win…

Hockey Fans Can Scan QR Code to Win Tickets to Game; Pass it Forward Rebate Gives Back to Flyers Charities BUFFALO, N.Y. - L­abatt Blue…

Labatt Blue Celebrates Partnership Extension with Limited Edition Detroit Red Wings Promo Packs; Hockey Fans Can Scan QR Code to Win Tickets…

Labatt and Barstool Sports’ Spittin’ Chiclets team up to create a crisp, golden ale beer with the hockey fan in mind BUFFALO, NY – Labatt…

Each Beer Will Be Hand-Selected and Developed by Brewing Team ROCHESTER, N.Y. — The Genesee brewing team is upping its game with a new line…

Keep Florida Beautiful Partnership Aligns with Company’s Commitment to Creating Sustainable Impact Across the State ROCHESTER, N.Y. - Seagr…

New Interactive Map Program Pairs Outdoor Activities with Local Restaurants ROCHESTER, N.Y. - The Genesee Brewery is launching #GeneSEENY…

BUFFALO, N.Y. - In recognition of the best fan base in football, Labatt Blue Light will support the Buffalo Bills playoff run with a $10,000…