Genesee Keg Tree Named Newsweek’s #1 Best Christmas Tree

Limited-Time Keg Tree Donuts Now Available at Genesee Brew House and Donuts Delite

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ROCHESTER, NY (November 25, 2025) - Genesee Brewery is kicking off the holiday season with big news and an even bigger celebration. The Genesee Keg Tree has been voted Newsweek’s #1 Readers’ Choice Best Christmas Tree (announcement can be found here), and fans are invited to celebrate the win at the annual Keg Tree Lighting on Friday, December 5 from 5–9 p.m. at the Genesee Brew House (lighting at 7 p.m.).

Adding to the excitement, Genesee is debuting limited-time Keg Tree Donuts, a festive collaboration with Donuts Delite. These special treats—a honey bun donut infused with the brewery’s Keg Tree Cinnamon Ale—are available now through December 5 at both the Genesee Brew House (25 Cataract St.) and Donuts Delite (1700 Culver Rd.) and will also be served at the Keg Tree Lighting event. A portion of proceeds will benefit the Breast Cancer Coalition.

“There are so many reasons to celebrate this year,” said Tiffany Bowman, Genesee Brand Manager. “From raising a glass to our Newsweek win to enjoying Donuts Delite’s Keg Tree Donuts, this event is a testament to the community and hard work that make the Keg Tree such a beloved Rochester tradition.”

As always, thousands of fans will gather to watch Genesee light up its stunning three-story Keg Tree—crafted from more than 650 empty kegs and wrapped in over 25,000 twinkling lights. Holiday music, great food, cold Genny beer, and free admission make this one of Rochester’s favorite seasonal traditions. (Please note: no pets allowed.)

Genesee Brew House brewmaster Dean Jones will emcee the event and lead the final countdown to the big moment.

• Keg Tree Lighting: The countdown begins just before 7 p.m. and the epic Keg Tree Lighting follows, which includes the lights twinkling to popular holiday favorites, animated on a lighted board.
• Music, Food & Fun: The celebration features festive holiday music, five food trucks—Rob's Kabobs, Rob's Al Dente, Wraps on Wheels, Travelin’ Tom’s Coffee, and Rochester Kettle Korn—Keg Tree Donuts from Donuts Delite, four beer trucks, and the signature Keg Tree Ale, a cinnamon twist on the classic Genesee Cream Ale.
• Genesee Keg Tree Merchandise: Commemorative merchandise will be available throughout the event.
• Holiday Photography Opportunities: Guests can snap photos in an oversized sleigh, handcrafted by Genesee’s union carpenters; around festive holiday igloos; and, of course, beside the three-story Keg Tree. Plus, there will be plenty of other share-worthy moments throughout the event!
• Parking: Attendees are encouraged to use a ride share service. If parking, please use the High Falls Garage since there will be limited spots available around the brewery.

Situated next to the largest urban waterfall in the U.S., the Genesee Keg Tree will remain lit throughout the holiday season, making it a must-see attraction for locals and visitors alike. Attendees are encouraged to capture and share their experience by tagging @GeneseeBrewery on social media.

About Genesee Brewing Company

Established in 1878, the Genesee Brewery—New York state’s oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager, as well as Seagram’s Escapes. The Genesee Brewing Company is owned by FIFCO USA. For more information, visit www.geneseebeer.com