FIFCO USA Announces CEO Transition

ROCHESTER, June 19th, 2025 – Today, FIFCO USA, one of the top brewers in the US, announced that Piotr Jurjewicz will be stepping down as CEO. Since being named CEO in 2022, Jurjewicz focused on brewery modernization and efficiency, including introducing a $28 million can line investment earlier this year. Prior to this role, he served as Chief Marketing Officer for FIFCO USA.

*Gustavo Cornejo will take on the role of CEO effective immediately. Previously he served as General Manager for operations in Northern Central America, the Caribbean, and Mexico, where he focused on strategic growth and operational improvements. Cornejo has been with FIFCO for over a decade, serving in various roles and companies during his tenure, including time in the US where he led Sales Operations.

“On behalf of FIFCO, I want to extend my sincerest gratitude to Piotr for his leadership, unwavering integrity, and commitment to transparency during his tenure. His contributions have been significant, and we deeply appreciate his continued dedication to a seamless transition,” said Rolando Carvajal, CEO of FIFCO.

He added, “I am looking forward to working with Gustavo in this new capacity, and I am confident in his ability to push FIFCO USA towards positive business outcomes. He is a strategic leader and will bring a fresh perspective towards our business challenges, leveraging deep knowledge of the FIFCO system and a clear understanding of our U.S. business.”

“I am excited to step into the role of CEO of FIFCO USA,” said Cornejo. “After living in Buffalo for over four years and overseeing our Sales Operations department, I am thrilled to return to the US to lead FIFCO USA. I will spend the next 100 days immersing myself in the business and working with partners internally and externally to shape a forward-looking strategy, which I am excited to share once this process is complete.”

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About FIFCO USA

Headquartered in the heart of Rochester, New York, FIFCO USA is one of the top brewers in the US. Its portfolio includes locally beloved Genesee Brewing Company, in addition to Seagram’s Escapes, Lipton Hard Iced Tea, and Labatt.