Labatt Supports Buffalo Goes Blue With Playoff-Inspired Donation to FeedMore WNY and Rally-Call for Fans to Join!

January 28, 2022

Labatt Supports Buffalo Goes Blue With Playoff-Inspired Donation to FeedMore WNY and Rally-Call for Fans to Join!

BUFFALO, N.Y. - In recognition of the best fan base in football, Labatt Blue Light will support the Buffalo Bills playoff run with a $10,000 donation to FeedMore WNY, a leading organization dedicated to feeding those in need across Western New York. In true Bills Mafia fashion, Labatt is encouraging fans to join in by going to to make a donation in honor of the Bills post-season run!

“While all of Buffalo is gearing up to cheer the Bills on this weekend, let’s pass some goodwill on by donating to FeedMore WNY – a group dedicated to helping the most vulnerable people in our community,” said Inga Grote-Ebbs, Labatt brand director. “Let’s see how much we can raise for Western New Yorkers in need!”

FeedMore WNY provides nutritious meals to neighbors in need across Cattaraugus, Chautauqua, Erie and Niagara counties through its Meals on Wheels programming, food bank distribution network and other targeted feeding programs. On average, it costs just $2.50 for FeedMore WNY to provide one meal to a person in need. Labatt is asking Western New Yorkers to support the 2022 playoff run by investing in the community that supports Buffalo’s hometown team.

“FeedMore WNY is grateful to Labatt Blue Light for this generous donation and for encouraging Buffalo Bills fans to help feed our neighbors in need through the Buffalo Goes Blue campaign,” Tara A. Ellis, president and CEO of FeedMore WNY, said. “Hunger continues to be a pervasive problem in Western New York. Last year, FeedMore WNY provided more than 12.8 million meals to our hungry community members. With donations dropping off after the holiday season, this is the perfect time for fans to show their support for the Bills and the community through a donation to FeedMore WNY. Go Bills!”

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About Labatt USA

Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue Light is America’s top-selling Canadian beer. With a clean, refreshing taste, good balance and slight hop aroma, Labatt Blue has become the premier Canadian pilsener across the Great Lakes region.

First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors.

Always enjoy responsibly.